I’ve been asked to appear on the Jeremy Vine show today at 1.30 ish to discuss the horror of an advert which features two grown men kissing. Apparently some parents are very upset at the idea of their evening being ruined and having to explain to their offspring why two men are showing physical affection.
I watched the ad and am slightly confused by it. A small boy comes into a kitchen, sees a grown man in a deli outfit and calls him ‘mum’. So does the small girl who follows. So is the message that Heinz mayo can blur gender boundaries?
It’s enough to get the anti-gay lobby in a stew of course. Personally I think you’re born gay and that’s that. But I intend to sit the Boy in front of a whole season of Derek Jarman movies this weekend, just to see if exposure to such rampant homosexuality turns him gay. Hey, it might mean he tidies his room up occasionally.