Before I did the Jeremy Vine show yesterday, I phoned a gay friend of mine who works in marketing. What did she think? She said: “Heinz is all about variety (57 in fact), so a sprinkling of gays shouldn’t hurt anyone. And failing that, the complainers should shove the beans up their arse”.
Yup – Heinz have managed to piss many many people off. And today I’ve learned that
over a thousand people have signed an online petition to get the Heinz ad reinstated.